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WHY HAVE A WEBSITE
 

When it comes to buying or searching for services the culture is rapidly changing.  These days, for convenience and simplicity, more and more people prefer using the internet rather than flipping through a book.  Also, a website is one of the most cost effective marketing tools and after its initial setup is relatively cheap compared with other forms of advertising.  Below are some more key reasons why a website would be useful to your business:

Many consumers search for products and services online before making purchases

A website will give your organisation that extra edge over your competitors.  By including the address in any Yellow Pages or newspaper advertisement it can become an essential marketing tool for any business.

You will be available to your customers 24/7
Customers are able to browse your website whenever they like and can find the information they require.  For example, you can display products or services on the website for potential customers to view.

Customers can get answers to any questions they have about your business
This helps reduce the number of phone calls you receive with simple inquiries.  This can even lead to sales by providing information  that will convince potential customers that your business is the best option.

You can provide further support to existing customers by offering information
Having help/support available 24 hours a day for common problems will reduce the time wasted answering questions.  You could include information such as troubleshooting procedures, product specification, parts list, how-to procedures, diagrams, special help lines and more.

You expose your organisation to customers you may never have had
A website can open up a whole new clientele base by targeting individuals who search for products and services over the Internet.  The Internet is a huge market place and is continually growing as more and more people take advantage of its convenience.

Consumers have more confidence and prefer doing business with companies that they know something about
Inform visitors about the structure of your company, of your community involvement, the products and services you offer, awards, and employment opportunities.